Founders Letter: The story behind BRAND RADAR your ultimate fashion discovery platform

Welcome to BRAND RADAR, a space connecting fashion brands to consumers and the ultimate fashion discovery platform to discover and explore Radar-Ready brands. I'm Sharna, the founder of BRAND RADAR and I am so excited to welcome you to the Radar and the first chapter of this journey.

Sound familiar?

Tired of shopping at the same places? I get it.

You discover a brand you love, follow them on social media, and then… life happens. A few weeks go by, and when you finally want to check them out again, you’ve forgotten their name. You scroll endlessly trying to find them. It's frustrating, right?

Now imagine this instead: All your favourite brands in one place. A platform designed to help you discover, connect, and explore. No more forgotten gems. No more endless scrolling.

Why I Started BRAND RADAR

My love for fashion began at a young age. I was a shy kid, not always confident, but clothes changed that. When I wore an outfit I loved, I’d parade around the house like I was on a runway. Fashion gave me a voice before I had the confidence to use my own and it helped me express who I was. Over time, I realised that clothing has this incredible power, it’s transformative, empowering, and tells the world exactly who you are.

Being a fashion lover at heart, I craved something different. I wanted to find unique, standout pieces that weren’t part of the mainstream, to discover items that reflected my individuality. That’s when I fell in love with discovering new brands and designers. I’d spend hours scrolling through blogs (yes, I had a running list of favourites!) in search of fresh finds that felt personal and inspiring.

Yet, I often found myself disappointed. Incredible brands would get lost in the endless noise and saturation of the fashion world, forgotten as quickly as I’d found them. Or, they simply didn’t align with my style. This disconnect inspired an idea: why not create a space that bridges the gap?

What if there was a platform where you could shop based on your personal style, a place that felt like it really got you? What if that same platform could help fashion brands and designers especially the ones who haven’t yet found their audience to be seen, heard, and appreciated?

This vision became the heart of BRAND RADAR.

BRAND RADAR was born from a simple yet powerful idea: to create a space for fashion lovers to discover brands and designers that align with their unique style. A destination that celebrates individuality, instils confidence, and brings fashion back to being fun, expressive, and personal.

But it’s more than that.

It's also a space where every brand and designer, regardless of size or budget, can connect with the people who will genuinely value and love what they create. BRAND RADAR is about accessibility and inclusivity, not just for the big names, but for the talented and ambitious brands waiting to be discovered and deserve to be seen.

As the founder, I’m committed to keeping BRAND RADAR true to its core purpose: to discover, connect, and explore. Whether you’re a fashion enthusiast looking for something new, a stylist sourcing under-the-radar labels for your clients, a buyer searching for the perfect brand to feature in your store, or a designer or brand wanting to reach an engaged and style-savvy audience, this platform was built with YOU in mind!

And this is just the beginning!

I can’t wait to see the ways BRAND RADAR will grow and evolve, and thank you for being here from the start. Together, we’re building more than just a fashion platform! We’re creating a community that celebrates authenticity, innovation, and the magic of finding your next favourite.

Welcome to BRAND RADAR and welcome to the journey.

Warmly,

Sharna

Founder, BRAND RADAR